The Last Word

A blog about Lucchese, our process, our culture and the people and places that inspire us

This is the Cowboy

The enduring spirit of the American cowboy

(No. 202) Videos

This is it. This is the last frontier. 

Our latest short film spends a day in the life of the American cowboy.

Beyond the rodeo arena, everyday is a competition, and hard work comes with the territory. The daily routine is rigorous yet rewarding, balancing the care of livestock and land.