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SHOP THE LOOK

Legendary Boots, Legend in the Making

Never Enough bristles with honesty and attitude and is shot through with equal parts rock guitar and country songwriting.

SHOP PARKER'S LOOK
Parker McCollum

About Parker

Born in Texas more than a century apart, Lucchese and Parker McCollum share Lone Star roots and so much more. 

“I’m proud of my home state’s rich history in every area, from music to food to geography and people. There’s a legacy of artisans here — I know it as a songwriter, and I see it in the craftsmanship of Lucchese. When I slide on a pair of Lucchese boots, I feel like I’m at home.”

Parker McCollum

Authenticity, vulnerability, and a little bit of defiance

Never Enough is a testament to how much he cares about country music. “Sometimes I wish I didn’t care so much because everything would be easier. Hopefully one day people will look back at what I’ve done in country music and think it was honest and good for the genre,” Parker says. “This album may be called Never Enough, but if they see that what I did was real, that’ll be enough for me.”

The Ruger Fund was established in 2023 by Parker McCollum, with a philanthropic objective to support various charity organizations close to his heart. McCollum always stands up for and alongside those in need, and he is passionate about giving back. The Ruger Fund helps him achieve this goal. A portion of proceeds from every Lucchese x Parker McCollum script hat purchase will benefit The Ruger Fund.