Search

REPRESENT LUCCHESE AND OUR VALUES ON SOCIAL AND at EVENTS TO EARN EXCLUSIVE REWARDS AND PERKS

Thank you for your interest in becoming a Lucchese Collegiate Ambassador! Whether you are new to cowboy boots or a longtime Lucchese lover, we are looking for students who can represent the brand and Lucchese look on and off campus. We want all you trail-blazers who have made your mark on campus and know a thing or two about making connections. We have a story that began in 1883 of craftsmanship and adventure in the making of our boots and we need you to tell it!

HOW IT WORKS

Apply to join

Please answer a few questions about yourself and your social media background. After submitting your application, you’ll be notified of your approval, typically within one week.

Get selected

Once selected, you’ll immediately be eligible for monthly rewards for posting on social, in addition to frequent invitations to events with Lucchese.

Stay involved

You’ll be expected to tell our story using your voice by posting on social with our products and attending Lucchese sponosored/attended events. You’ll also be expected to remain loyal to Lucchese on social.

Your requirements & lucchese perks

1. social media requirements & perks

Each month you are eligible for rewards for your content & Referal Sales

1 POST PER MONTH REQUIRED

Lucchese-College

3 approved in-feed posts / Month $500 Site Credit

Lucchese-College

6 approved in-feed posts / Month $1000 Site Credit

Lucchese-College

Bonus: 5 approved stories / month $300 Site Credit

2. Events requirements & perks

*Exact perks and requirements per semester dependent on your school and location

Lucchese-College

1-2 tailgate kits (Bounceback offers, game day buttons, koozies)

Lucchese-College

1-2 retail or marketing events (College Station listener lounge, store openings)*

Lucchese-College

Surprise and Delight scavenger hunt - golden boot on game day

What we’re looking for

As an ambassador for lucchese, you’ll be expected to embody our values and voice

Lucchese-College

caring
GRATEFUL
GENUINE
SWAGGER
ROMANTIC

Our voice

The brand voice sets the tone for how the whole brand is portrayed and perceived.
The brand voice influences design, photography, and copywriting.
Our voice is how you embody Lucchese and communicate as an ambassador with your audience.

Lucchese-College

Lucchese-College

Lucchese-College

Lucchese-College

Lucchese-College

Content guidelines

As an ambassador for lucchese, your content should embody our values and expectations

Do’s

PRODUCT-FOCUSED
BRIGHT LIGHT
WESTERN FEEL
ORIGINALITY
High resolution
WEAR neutral colors

Lucchese-College

DON’TS

Use firearms as a prop
Hold alcohol
Wear other branded clothing
MEN: wear skinny jeans
Crop boot (show heel and toe of boot)
Boot poorly lit
Distracting background
Heavily filtered photos

We’re Excited for you to join us

Lucchese-College

Lucchese-College

Lucchese-College

Lucchese-College

Lucchese-College

Lucchese-College

Lucchese-College

How do I get rewarded?

Check your email. Rewards will be sent to the email you register with.
What are my reward credits eligible towards?

Your reward credits/rewards are eligible towards 1 off purchases at Lucchese. This means your purchase is eligible towards one purchase within the month. You cannot combine codes and leftover credits cannot be used. You can use your rewards through Lucchese.com.only
When should I expect rewards?

You will receive an email at the end of the month for the highest tier achieved and any bonus rewards you earned.
When/How will we hear about events on our campus?

Callie Hedrick and Laney Ragland will inform you of events on campus via slack.
How many rewards can I earn in a month?

You will earn one reward per month, the highest reward you qualify for, plus any bonus rewards.
Can I get rewarded on any other social platforms?

While we encourage you to share on other platforms, we are only offering rewards for Instagram and TikTok now.
Are Instagram stories included? What about IGTV's and Reels?

Only high resolution approved in-feed Instagram posts and stories are currently eligible for rewards
What if I didn't receive my reward?

Please contact ereynolds@lucchese-inc.com, chedrick@lucchese-inc.com , LRagland@lucchese.com
How do I ensure my post is valid?

Ensure you are posting from a public account, tagging the correct brand, and following the post guidelines.
How do I get started?

Just post and tag Lucchese, your posts will be automatically tracked upon approval. The more you post and tag Lucchese, the more rewards you can earn
What if I don’t own a pair?

It's best if you already own a pair. However, feel free to go to a nearby Lucchese store to shoot content.