Texas-based designer Abi Ferrin will present her Fall 2009 collection on Thursday, March 26th at 9 p.m. during ROCK Fashion Week @ Fontainebleau Miami Beach
FOR IMMEDIATE RELEASE
Contact: Randy Denosowicz
Leading Socially Conscious Designer Abi Ferrin
Presents Her Fall 2009 Collection
Dynamic Fashion with an Edge - Inspired by the Reality of Transforming Women
March 18, 2009, Miami, FL – Texas-based designer Abi Ferrin will present her Fall 2009 collection on Thursday, March 26th at 9 p.m. during ROCK Fashion Week @ Fontainebleau Miami Beach. . Abi, recently named Texas' Next Top Designer, is excited to debut this collection because the Miami fashion scene immediately embraced her unique style and creativity when she first launched her line. Abi will also unveil her latest collaboration with actor Christian Kane from the hit TNT show, Leverage, and stylist Heather Robinson of Maverix swimwear. Proud of her Texas home, she will present an ending twist to make beachwear a Texas-influenced statement for those year-round areas like Miami, where fashion has no limits.
Ferrin traditionally names her collection after women who have inspired her designs. "My Fall 2009 Collection was influenced by a variety of energizing women that I have met," says Abi Ferrin. "These women have contributed to my evolving view of ‘Fashion with Freedom and Purpose.’ This collection reflects the reality of their dynamic and ever-changing lifestyle. They want edgy designs that can integrate into their existing wardrobes."
Abi's motto "Fashion with Freedom and Purpose" goes beyond her creative designs. She is committed to a socially and environmentally conscious way of doing business. With her team, she is working with two rescue organizations in Nepal and Cambodia who shelter and train women rescued out of the sex trade while providing them alternatives to abusive employment, particularly in these demanding times. Abi incorporates elements made by these women into her designs. Each "made in the USA" garment is shipped with one of these elements.
The Abi Ferrin show will be sponsored by the Lucchese Boot Company and the extreme relaxation drink, drank.TM " Our sponsorship of Abi Ferrin is a perfect fit for the made-in-Texas, hand-crafted luxury that the Lucchese brand stands for in boots," says Fred King, Director of Marketing, of Lucchese.
The 2009 collection includes edgy cashmere sweaters with a classic cable-knit, projecting a provocative yet pampered feeling. If you're looking for fashion drama with a little intrigue, Abi's cape with kangaroo pockets and wide collar will grab attention, depending on how one chooses to accentuate the look. And, her knitted, silk dress is clearly inspired by fun, interesting women who naturally emit confidence and style. One sleeve on this dress takes a full day to construct. Playfully woven throughout the collection is a series of Erte-inspired corsets and skirts with exposed zipper details; and her signature silk prints which continue to set her apart.
A focus of the fall collection is a woman's need for fun and sophisticated clothing that can integrate with their existing wardrobe and still have an edge. Her leggings, one of her signature pieces, will be transformed with an exposed zipper, in lace, and faux suede. They can be used in a variety of ways for an intriguing look.
Abi continues to collaborate with other innovative artists with her use of signature prints that were hand-painted directly onto the silks by Dallas based artist Julie Cox Hamm. Jewelry and selected elements in the line are the work of Dallas jewelry designer, Rachelle Dauphinee, with whom Abi has previously collaborated.
Abi was recently named Texas’ Next Top Designer by Stanley Korshak and the Texas' Next Top Designer committee. She has been recognized by top media outlets as an upcoming designer and made her New York runway debut last September at New York’s International Fashion Week. Her celebrity fans include: Molly Sims, Kelly Ripa, Vanessa Williams, Jennifer Hudson, Carrie Underwood, Ashlee Simpson, Hayden Panettiere, Kelly Preston, Rachel Bilson, Kristen Bell, Christina Aguilera, Paris Hilton, Naima Imani Lett and Rosalyn Sanchez.
About Lucchese Boot Company
Since its beginnings, Lucchese has produced nothing but the finest boots the world has known. Lucchese Boots are still handmade in the USA the way they were made over a century ago. Our unique twisted cone comfort last, coupled with exceptionally superior leathers, “old world” traditional lemon wood hand pegging, and a century of experience offers you a product second to none. Lucchese Boot Company selects only the finest aniline-dyed hides and skins found worldwide. Lucchese’s century long tradition of craftsmanship and quality ensures the wearer the finest, unprecedented comfort and fit available.
drank™ is the antithesis of the herd of energy drinks crowding the functional beverage sector. With a slogan of “slow your roll™,” this lightly carbonated relaxation beverage is infused with melatonin, valerian root and rose hips to provide a relaxing effect. Since launching in select markets in early 2008, drank™ has quickly become the go-to beverage for people looking to relax their mind and body. drank™ is currently sold online and in retail outlets in major markets. For more information about drank™ please visit: www.drankbeverage.com or call 877-DRANK-02.
About Rock Media & Entertainment
Rock Media & Entertainment is a branded entertainment and media company that uses its event and media properties to drive brand equity. Rock creates partnerships with the world’s leading marketing and media networks aiding in the growth of its partners’ business through entertainment and media properties, events and distribution. Rock’s integrated media platform makes our company one of the most effective in driving direct and incremental profitable revenue. Our top executives have an outstanding track record for producing meaningful and scalable Fortune 100 hospitality and sponsor-driven events and media integration. By providing an outlet for brands to leverage events and our integrated media platform, Rock consistently grows its sponsorship and advertising revenue.
The Abi Ferrin Collection is available in select high-end boutiques nationwide, as well as
online at www.abiferrin.com. For more information on Abi Ferrin, to schedule an interview, and to receive images or samples, please contact: email@example.com.